Why Should you Attend?
Organised by The Cosmetic, Toiletry & Fragrance Association of Singapore (CTFAS), this Cosmetic Leaders Forum 2016 is dedicated to the future of the cosmetic industry. Consumers are changing their habits; free trade agreements are changing the world in which we operate and the trade we know today is evolving at a high pace. How is this going to affect each and every one of us?
Mr. Le Quang Lan, Assistant Director, Trade Facilitation Division, ASEAN Secretariat, will give us details on the ASEAN Economic Community (AEC) and how it is reshaping the working relationships amongst ASEAN countries allowing the industry to strategise their business targeting an ASEAN single market of 625 million consumers.
Harmonisation process for cosmetic products in ASEAN began in 1998 resulting in the implementation of ASEAN Cosmetic Directive (ACD) in 2008. You will appreciate from Mrs Marie Tham the inner workings of ACD, how decisions are made, the pitfalls and success stories; specially for cosmetic companies looking to export into ASEAN market.
How can companies seize this opportunity? Hear from Mr. Deepak Chandran, Chief Financial Officer, how Wipro-Unza leverages on AEC in expanding into Southeast Asia, China and beyond.
Singapore as well as 11 other countries signed the TPP, a comprehensive trade agreement among countries around the Pacific Rim. Mr. Benjamin Tan, a member of the Ministry of Trade and Industry Singapore (MTI) delegation at the TPP, will explain what is at stake. We will hear on how to be ready and ride on the wave of this agreement.
Consumers’ buying habits are changing. We all know about e-commerce, but how these habits are influencing the actual purchases?
Let’s hear from Ms. Cheryl Ng, Client Consultant, Euromonitor on the Skin Care Outlook in the World and Asia Pacific in particular. How is your market changing?
Mr. Steven Watson, Head of Consumer Insights @ Google will tell us all about the changes in Consumers behavior. How is your consumer changing?
Mr Julien Carsenti from Facebook will explain the impact of social media on consumer behavior and purchase experience and, Ms. Richa Goswani, Head of Digital, Consumer Heathcare @ Johnson & Johnson will present on e-commerce evolution with its success stories and pitfalls.
The extra edge to reach customers of today come from innovative marketing solutions. Hear from Mr Joseph Ip how Singapore Post has embraced technology to deliver consumers’ experience differently.
CTFAS Cosmetic Leaders Forum is the place to meet the leaders, exchange ideas and concepts that will influence the future and reaffirm ASEAN as a dynamic engine driving the change to create a better world.
Where is it held?
Four Seasons Hotel Singapore, Level 2, Crescent Ballroom
Who should attend?
The program is targeted towards all companies’ executives interested in knowing more about the changes of the environment in which we operate and how the consumers’ changing behaviour is going to influence our way of doing business.
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